When I was running my completely un-funded zero-revenue startup, college kids would daily send me emails begging me to give them a job doing non-technical BS work, often for free.

Fortunately a non-technical rockstar (who is willing to work for dirt cheap) is substantially easier to find a technical rockstar... I imagine now after "The Social Network" social media startups almost have an entertainment industry-like glamor at the moment, like breaking into the music business or movies. Non-technical people often will work for free or dirt cheap for years to 'make it' in these fields.

Milk it.