The actual mast is lightweight and and wouldn't be able to support anything. Also it seems the foundations wouldn't be able to support a traditional wind turnbine:

"Instead of the usual tower, nacelle and blades, our device has only a mast made of lightweight materials over a base. This reduces the usage of raw materials and the need for a deeper foundation."

On the upside it must make for easier deployment, opening up more areas to installation.

I was thinking more wrapping this around a standard 3 blade fan mast. So the structural integrity is there but your taking advantage of an existing structure (obviously with some modification to suit) to generate additional power. This additional lower while maybe not as efficient as the fans, it might be cost effective since the base structure is there and systems to collect the power.

Another comment here posted a video - the base kind of wobbles around violently, so attaching blades to it would be ill advised.