The problem is WeWork would end up being just one of a ton of possible vendors who do this. The only thing that's hard to replicate about that business model is the up-front cost of acquiring the properties, but if it turns out to be a thing people value then CBRE and every other big commercial real estate company will dive in. In that environment where your IBMs now have competing products to choose from I don't see WeWork able to pull much in the way of margins.