Re:Facebook Dating
by kube-system on Thursday September 05, 2019 @01:50PM
(#20889163)
The era of 'supersize me' fast food marketing is long gone. Most fast food restaurants are not targeting that specific of a market anymore, they're aiming at a much large cross-section of the population. A better example would be an all-you-can-eat buffet.
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According to the CDC, over 70% of American adults are overweight or obese, so by targeting a "large cross-section" of the population restaurants are in fact aiming at 'large' customers. This reality isn't represented in advertising for obvious reasons.
Re:Facebook Dating
by kube-system on Thursday September 05, 2019 @04:05PM
(#20890223)
Specifically targeting a population, and the coincidental demographics of that population are two entirely different things.
That 70% is part of the 100% which they are actually targeting, but only coincidentally. There are plenty of fast food ads targeting health-conscious consumers.
You could also point out that 70% of Americans are also Christian, but that doesn't mean every company that sells to Americans specifically targets Christian customers...
...also, most large fast food companies also have a significant presence in multiple countries.