> "The civets are taken from the wild and have to endure horrific conditions. They fight to stay together but they are separated and have to bear a very poor diet in very small cages. There is a high mortality rate and for some species of civet, there's a real conservation risk. It's spiralling out of control. But there's not much public awareness of how it's actually made. People need to be aware that tens of thousands of civets are being kept in these conditions. It would put people off their coffee if they knew"'.

> In the coffee industry, kopi luwak is widely regarded as a gimmick or novelty item.[18] The Specialty Coffee Association of America (SCAA) states that there is a "general consensus within the industry ... it just tastes bad".