It does matter if it’s a minority or a majority! Words like “completely unacceptable”, “should be illegal”, “never again” are thrown around with abandon, painting a false picture of what’s actually going on: a substantial quality issue for a minority (10-20%?) number of users, but perceived by social media participants to be a vast majority (60%+).

Misperceptions such as these lead to lots of mistaken beliefs about far reaching issues.