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Ask HN: How to sell 'data science consultancy' service?

Hi HN, I'm struggling with the following: many companies can benefit from data science/AI/ML to optimize their processes, profit, costs, etc. We are trying to help companies by doing data science projects for them. But we don't know how to find the clients. I assume potentiel clients don't just google for "data science agency" when they have a problem. They may not even realize things can be optimized/automated, or they may not seek the solution in the data science corner. So how do we sell our services? How do we make them find us, and what keywords/phrases should we use? Should we focus our website on very practical concrete examples, or should we keep it all very high level?
( 3 comments | 3 points | on HN )
Re:Ask HN: How to sell 'data science consultancy' service? by p3st1l3nt on Sunday September 01, 2019 @09:50PM (#20856212)
B2B sales leads.
Re:Ask HN: How to sell 'data science consultancy' service? by Avalaxy on Monday September 02, 2019 @04:15PM (#20861499)
Could you maybe expand on this a little bit?
Re:Ask HN: How to sell 'data science consultancy' service? by p3st1l3nt on Wednesday September 04, 2019 @04:14PM (#20880960)
Sales Lead: A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information.

You can buy b2b leads lists from specialized companies.