Well first a Tacoma is actually a truck; even Honda states the ridgeline is not intended to compete with traditional trucks, is not built for towing and uses a unibody construction.

Tacomas are expensive, the dealers don't deal and they hold their resale value. The new (2019) Tacoma trades heavily on it's reputation IMO, without really adding much new over the past 3-4 years. It's a real off-road vehicle though, if that's important to you.

In this format/size I'd suggest you take a look at the new Ranger. It's nothing fancy but much more affordable. It's pretty much the polar opposite of the Ridgeline.