> Are you sure the season that G gives you "better" results is not a consequence of them tracking you everywhere and know your preferences and habits?

I'm 100% sure that's why they give me better results.

The options seem to be:

(1) Don't use the web,

(2) Give up decent search results and engage in a (probably only with limited success) tedious eternal war to prevent Google from tracking me,

(3) Relax and let Google track me, but still give up the good search results, or

(4) Take the payment Google is offering in exchange for tracking.