Re:Have You Ever Tried to Sell a Diamond? (1982)
by djpowell on Thursday August 29, 2019 @08:54AM
(#20829015)
The same Edward Bernays also did a PR stunt to market cigarettes to women, calling them "torches of freedom", associating women's smoking (which was considered taboo at the time) with feminism.
https://en.wikipedia.org/wiki/Torches_of_Freedom
It is covered in the Adam Curtis documentary, 'The Century of the Self'.
Diamonds:
When the campaign began, in 1967, not quite 5 percent of engaged Japanese women received a diamond engagement ring. By 1972, the proportion had risen to 27 percent. By 1978, half of all Japanese women who were married wore a diamond; by 1981, some 60 percent of Japanese brides wore diamonds. In a mere fourteen years, the 1,500-year Japanese tradition had been radically revised.
Bacon & Eggs for breakfast:
http://levick.com/blog/public-affairs/history-bacon-breakfas...
Some other examples?