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Re:Have You Ever Tried to Sell a Diamond? (1982) by jhanschoo on Thursday August 29, 2019 @02:51AM (#20827280)
> The fact that consumers aren't very discerning is exactly created by brands

But we use a lot of different manufactured goods in our daily lives today, many manufactured in ways that require expert knowledge to appraise. It's unreasonable to ask for the average person to be well-versed in them all.

Re:Have You Ever Tried to Sell a Diamond? (1982) by adrianN on Thursday August 29, 2019 @03:08AM (#20827376)
Being well-versed in the products they sell is the role the shopkeeper used to have.