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Re:Vegan takeaway orders quadruple over past two years by Lndlrd on Wednesday August 28, 2019 @11:15AM (#20820608)
Anecdotally, yes, I eat less meat now for environmental reasons, and I think you're right to generalize.

Especially in progressive cities and circles, meat and oil are in the same class. It's hip to eat veg, socially conscious.

Re:Vegan takeaway orders quadruple over past two years by semi-extrinsic on Wednesday August 28, 2019 @11:23AM (#20820677)

  But if you dig on vegan food  
  Well come over to my work  
  I’ll have them cook you something 
  that you’ll really love
"Bohemian Like You", Dandy Warhols (2000)

It's always been trendy in certain circles, I think the expansion now is partly environmentalism and partly "mainstreaming of hipsterness".