I think you're conflating "deserved" with "entitled", when they're not the same at all. Deservedness is more an ideal concerning what one is merited, whereas entitlement is the practical application of "what is yours by legal right". Placing entitlement on intellectual property is - and always has been - a grey area, as there's no physical limitations preventing two people from having a roughly similar idea. There's plenty of limitations preventing two people from owning the same phone, car, or home.