the plain old model has historically been full of exceptions in order to make it work. Copyright used to expire, you had libraries as an solution to written words and people could do public performance without asking for permission.

Then in the last 30-40 years all those exceptions and escape vales for the plain old method of copyright was either made obsolete or amended away. Copyright does not expire in any meaningful way, public libraries holds only a marginal amount of all the copyrighted works, public performance got locked down, and so on.

The old "give me money to give you thing" worked fined in the old times with old time copyright and society. It work crappy in current time with current copyright and current society. Thus people are rushing to find a new better way.

As a programmer we could go back to 1790 old copyright law and still have a job. Even the game industry would survive fine on it.