This reminds me of Germany, where flights between Munich and Berlin are at a constant 40€(easyjet)/50€(Lufthansa) for booking next day, since the public train company has a 4hr service during "rush-hour" now (nextday booking costs 150€ without a discount card - which is 250€ for a 50% rebate for a year)
I'm a total petrolhead and I'm often irritated by the kind of cyclist that hates all cars and anyone who drives one, but I would like to see fewer cars on the road. Trains are an excellent way to achieve that goal (just not the way the UK does it).