Re:Beyond Meat and KFC partner to test fried plant-based ‘ch...
by astura on Monday August 26, 2019 @02:10PM
(#20802243)
Vegans and vegetarians aren't as much of the target market for these products as you think.
The market for these products is really omnivores who enjoy meat yet would prefer it to be made without the animal suffering and ecological footprint of meat if such a thing were available. You're never going to get the sort of market share these companies are looking for with only vegans and vegetarians - there simply isn't enough of them.
The vegetarian-curious also really don't need people bullying them about their food choices, that's unnecessary
> I hated vegan and vegetarian food ... it was always the meat replacements like veggie patties and tofurkey type products that turned me away... weird mystery replacement I find on almost every vegan or veggie dish
Completely unfair characterization of "vegan and vegetarian food." I've been a (western) vegetarian for close to two decades and commercial meat replacements are not an have never been a large part of my diet. I eat them MAYBE a few times a year, pretty much exclusively at cookouts.
That being said, that seems to have changed with the Impossible Whopper - that tastes pretty good and has a nice texture, I can see myself ordering that again.
The market for these products is really omnivores who enjoy meat yet would prefer it to be made without the animal suffering and ecological footprint of meat if such a thing were available. You're never going to get the sort of market share these companies are looking for with only vegans and vegetarians - there simply isn't enough of them.
The vegetarian-curious also really don't need people bullying them about their food choices, that's unnecessary
> I hated vegan and vegetarian food ... it was always the meat replacements like veggie patties and tofurkey type products that turned me away... weird mystery replacement I find on almost every vegan or veggie dish
Completely unfair characterization of "vegan and vegetarian food." I've been a (western) vegetarian for close to two decades and commercial meat replacements are not an have never been a large part of my diet. I eat them MAYBE a few times a year, pretty much exclusively at cookouts.
That being said, that seems to have changed with the Impossible Whopper - that tastes pretty good and has a nice texture, I can see myself ordering that again.