I’m a meat eater and want to replace meat. It’s not just vegetarians. The factory farming of animals doesn’t sit well ethically with me, but meat has been a staple of my diet my entire life. If there were a viable plant based alternative that’s indistinguishable, factory farming can die out.

It’s not ready yet, and phase 1 was the really weird stuff. I think Beyond Meat is like phase 2 of “pretty close”. In the near future, you won’t be able to tell the difference