It seems you picked a solution and are now looking for a problem. If you have to ask these questions, don't have problems with your current setup and perhaps switching is not really necessary. The better questions to ask are:

- What are the shortcoming of your current site that would require you to have your own proprietary solution?

- Would the cost of implementing the solution be less than the benefit of the move?

Thanks. It makes sense.

I'll suggest these questions to be asked.

I think the question has to be the reverse. You found major problems with Shopify and should be asking if self-made site will solve those problems. If you don't have problems, you shouldn't be moving.

Thanks for your reply.

I could have added to the description, that an own site might suit the values of the brand better, which are: self-made, attention to detail, sustainable etc.

But your point still stands.

I think maybe you're trading Shopify fees you don't like today for Stripe fees you won't like tomorrow, I'd just leave the site making $5m/yr alone and build however many other websites you want.

Interesting point, that you cannot really escape the fees. Thanks for your input.

Switching to different provider in the middle of $5M annual revenue from all-in-one web services provider to someone else will guarantee to cost fortune and does not guiarantee the benefits. IMHO.

Thanks for sharing your opinion. It sounds plausible.