Intellectual moat: the sales team refused to acknowledge that over-selling was going to hurt them in the long run; the technical team regularly asked them to re-phrase copy on sales material that was not technically true, the sales would say yes and not do it, or change the written statement but make the false claim, verbatim, in front of cameras. Numbers in their presentations didn’t add up, they confused information and inferences, interpolation, models and individual data, etc.