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Re:15 states are trying to make the electoral college obselete by specialist on Thursday August 22, 2019 @10:25AM (#20768381)
I predict a presidential popular vote would have a moderating effect. Meaning more voters would be targeted.

With FPTP, each side tries to have the smallest winning coalition. This results in more competitive races. So every vote would matter.

Said another way, our current unfair gerrymandering worsens partisanship.

Said yet another, when my local city council went from at-large positions to districts based, so kinda the opposite of from electoral college to presidential popular vote, candidate platforms went from "appeal city wide" mush to "better appeal to my district".

(A better moderator would be to change from FPTP to approval voting or ranked choice voting. But that's another thread.)

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But to your point, in practical terms, with modern get out the vote (GOTV) technology and strategies, most every voter is already targeted. They're certainly accounted for.

As the de facto head of their parties, presidential candidates are expected to do well every where, to help with down ballot races.

As an extreme example, HRC 2016 was criticized for running up her margin in "safe" areas. But that's expected (demanded) of national (and statewide) candidates by the locals.

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