I saw him speak a few years back, and he called for radical ideas, like suggesting the entire concept of a publicly traded company as we know it allows companies to throw their hands in the air in regards to their ethics in regards to the environment. This extends into their repair program, and various other sustainability focused goals.

Patagonia is certainly one of the rare examples of what a modern ethical company would look like (however this often includes the fact that their goods are much higher priced than what you find at walmart).