Re:What increases signups by 28%? ‘Watch a video’ or ‘Get in...
by sp4rki on Thursday January 06, 2011 @08:52AM
(#2075237)
I just want to point out two things:
1) Get instant access means nothing to me. Watch a video does, and if I take the time to actually watch the video I'm more likely to commit if I find your product worth my money. There's a disconnect on what 'Instant Access' really means and what potential customers think of it.
2) The first button is amateurish (design wise) in my opinion. There is something wrong about it, the colors, the composition, the blue line under it, and most of all the text on top of it just feels wrong. The second button is much much better and it has a bit of a resemblance to Amazon's buttons, which might be a good thing depending on your userbase.
I'm inclined to think that the button design has a much larger role on the conversions than the copy though.
1) Get instant access means nothing to me. Watch a video does, and if I take the time to actually watch the video I'm more likely to commit if I find your product worth my money. There's a disconnect on what 'Instant Access' really means and what potential customers think of it.
2) The first button is amateurish (design wise) in my opinion. There is something wrong about it, the colors, the composition, the blue line under it, and most of all the text on top of it just feels wrong. The second button is much much better and it has a bit of a resemblance to Amazon's buttons, which might be a good thing depending on your userbase.
I'm inclined to think that the button design has a much larger role on the conversions than the copy though.