News for hackers. Stuff that matters.

A comment on What increases signups by 28%? ‘Watch a video’ or ‘Get instant access’. Parent comment

Re:What increases signups by 28%? ‘Watch a video’ or ‘Get in... by revorad on Thursday January 06, 2011 @06:57AM (#2074956)
But how do you know it's the text of the button and not the style which increased conversions?
[ Parent | on HN ]
Re:What increases signups by 28%? ‘Watch a video’ or ‘Get in... by paraschopra on Thursday January 06, 2011 @07:05AM (#2074967)
I agree that, in theory, button style could have influenced conversions and a follow up test would definitely prove this conclusively.
[ Parent | on HN ]