If people didn't buy from Pata, they'd probably be giving their money to TNF or Columbia or some other company that is far worse for the environment. None of the others are certified B corporations. I'm glad it exists as a better option, even if it's not perfectly zero impact.
You probably didn't hear of their "Don't buy this jacket" campaign: https://www.patagonia.com/blog/2011/11/dont-buy-this-jacket-... They also promote buying used items through their WornWear program.
If people didn't buy from Pata, they'd probably be giving their money to TNF or Columbia or some other company that is far worse for the environment. None of the others are certified B corporations. I'm glad it exists as a better option, even if it's not perfectly zero impact.