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Re:Apple Targets Launch of Apple TV+ in November for $9.99 by jorvi on Tuesday August 20, 2019 @05:53AM (#20745176)
Much like Apple Music, Apple TV plus will leverage a large contingent of people who have no streaming TV subscription but do have iDevices.

Before the introduction of Apple Music it seemed like Spotify/Deezer/Tidal/Pandora/Google Music had the market divvied up pretty well, but because every time you tapped the 'Music' app your iPhone would nag you with 'would you like to try Apple Music?' a lot of people signed up, and Apple Music subscriber count shot up.

Re:Apple Targets Launch of Apple TV+ in November for $9.99 by skinnymuch on Tuesday August 20, 2019 @07:17AM (#20745599)
Did anyone think Tidal, Google Music, Pandora, Deezer has significant market share? Deezer and Pandora probably had a couple of million each. Combined they didn’t have that much. Pandora also wasn’t the same as it was just radio. Tidal hasn’t ever had many subscribers.

Spotify was the main and only thing around with MOG/Beats being a much smaller competitor alongside a few others like Napster/Rhapsody and Rdio before it went defunct.

This is unlike tv streaming which is more diversified and Apple can’t come in and give you everything like how it was with music.