That doesn't match up with my anecdotal observations at all. I know many people who subscribe to and enjoy Netflix, a handful of people who watch content off Amazon because they're getting it for "free" with the Prime subscription, and zero people with Hulu.
I do agree tons watch and respect some of Netflix. HN and other parts of web seem to dislike it a lot.
I'd probably consider a $10-15/AUD streaming service if it included all the music, movies and party-music-video playlists I need /in one app/. It'd be a pretty tactical move to bundle that all into a decent internet plan, too.
But judging by the TV shows my sickchill server and automatically nabs and pushes to my plex server my tastes would require 4-5 separate services and be in the range of $40-60/month, so I guess I'll keep doing what I currently do.
Amazon, like Apple, has plenty of money to pour into entertainment if they decide they want to. But if it's not profitable why should Apple keep spending on its own service? Netflix, though, is in the biggest trouble, I think; anecdotally people seem to think of Amazon and Hulu content as better-quality on average than Netflix. Disney is spending a massive amount of money on its upcoming original shows obviously trying to compete with Amazon or maybe even HBO. (And meanwhile who knows whether Warner has any idea what they're doing with HBO - look at their DC Universe compared with Marvel.)
In the end it's an amazing time to work in the entertainment industry. And to pirate media.