Matching Tesla's models head to head isn't the only conceivable strategy for taking the electric car market from them.

It presupposes that Tesla has chosen to target the right market segments with the right type of products, and all you have to do to win is make better versions of those products.

I'm not saying that Tesla hasn't chosen correctly. Maybe their product lineup is optimal or maybe it isn't. I'm just saying that your criticism of the article is based on this assumption.