It turns out there's a very good reason to do that: these early models appeal to early adopters. The range kinda sucked. And yet I was happy to be an early adopter because of my nerdiness—and the financial incentives made it hard to refuse. But it definitely required planing insofar as range was concerned. At the same time, knowing that I'm putting up with these inconveniences for benefit of having some new early tech that few others have... that was worth it to me. It was also worth it to some of my friends but definitely not to most of them, who wanted first and foremost a car that didn't come with a peculiar usage pattern.
Now the 2019 Nissan Leaf has twice the range as those older models, it looks "normal", doesn't require much forethought in terms of destination distances, and is marketed to a broader audience. At the same time, the tax incentives have almost all disappeared (the $5k Georgia one is gone) and that is the normal course of action because these cars don't carry the inconvenience that they used to.
Other makers are trying to make cars to compete with Tesla, without competing with their own non-electric cars.
Currently, it is probably impossible to achieve a good profit margin on a mass-market electric car. Battery costs are too high this early in the manufacturing process. Tesla is willing to operate at the bare edge of fiscal viability while they scale… maybe even below viability. Other makers would have to take a gigantic drop in profit to compete with that.
Tesla operates at no profit, but not because they couldn't with the hardware, but rather because they still need to scale. The old manufacturers wouldn't even need to do much of that.
Let’s get some more variety.
This.
I never understood why car manufacturers all make such weird wacky electric cars. When the Model S came out it was such a relief that finally there was a _normal_ looking electric car.
What I want is an electric 5-series, not the wacky i3. Don't change the appearance, just the drive train.