I'm completely with you. Cynical me says Apple is merely siding with privacy to make their walled garden attractive and protect iOS-exclusive content and apps. Actually, Apple's cancelled iAd program has already shown they're not above privacy invasion. But for now, Apple differentiating on privacy with plausible economic reasoning is a good enough guarantee for consumers I guess. In the end, only new legislation and tech (provable privacy, while also letting advertisers have their unique visitor stats, but no profiling) will overcome the demise of public media and monopolization of the web, and maybe bring back value and trust in online media. As for Google, it's a bit premature to worry about them ;) and they aren't stupid after all.