Re:Apple will soon treat online web tracking the same as a s...
by lotsofpulp on Sunday August 18, 2019 @07:44AM
(#20729638)
That info has been available for a long time already to anyone who is willing to pay for it:
https://www.gsam.com/content/gsam/global/en/market-insights/...
The card networks can even receive data of exactly what is purchased at what price with level 3 data:
https://www.bluepay.com/payment-processing/gateway/level-3/
I know staples.com reports it because it shows you everything purchased on the AmEx statement, and hotel stays will have check in/check out dates.
Re:Apple will soon treat online web tracking the same as a s...
by fauigerzigerk on Sunday August 18, 2019 @07:49AM
(#20729652)
I think you misunderstand what I'm saying. Goldman would be getting some data from Apple customers who were also using this Goldman issued credit card - hence "intersection".
Is that a diverse enough customer segment to draw any wider conclusions beyond this particular group of people? It seems pretty narrow to me, but perhaps you are right that the data has some value regardless.
It's not about Apple customers AND Goldman Sachs customers, it's about consumer trends. Having access to millions of purchases as they happen is useful unto itself when it comes to market trends. In this day and age effectively anyone can get HFT hardware / software, but having that pipe of data is a real moat that your average shop cannot compete with.