It's not really a sense of entitlement if I can point to similar positions x, y, and z and ask why you're not offering the same, is it?
Expectations, whether or not you find them realistic, are not created in a vacuum. I can't pay my mortgage or feed my kids on a "pre-money equity-only" job. Taking a deep pay cut for a stake in NewCo? Been there before - at the end of the day, 5% of nothing is still nothing.
If you're looking for someone who is willing to take a big risk for very little (immediate) reward, you aren't looking for an employee, you're looking for another co-founder.
If someone wants 90k and 40 hour work weeks they should go work at Microsoft or IBM. That's not how successful startups are built. You need to be ultra frugal, extremely dedicated (to the point of obsession) and have lots of exposure to the up side.
What I'm talking about is developers who demand above market wages, and shorter hours (than lawyers, or doctors, or automotive engineers etc.) and less commitment, and more equity. There are a lot of these guys out there, and a lot of people on here who think like that. I'm saying that's a childish, entitled attitude that ignores the reality of starting and building a company. Sometimes you can't have it all.