Every single Apple device has a hidden agenda — to make Apple even more powerful than it is today, even more of a bully.
All concentrations of power are bad. As a society we must always seek to reduce power imbalances, not perpetuate them
All for profit companies have that agenda- it is very much NOT hidden.
The non-Apple base have decided that Apple is just overhyped over-expensive gear which is only slightly more polished and a lot more locked down than whatever their favourite thing is.
Apple users use Apple products because mostly it’s just honest. You get what you pay for, no hidden agendas, no up-sell.