Supposedly it's normal warehouse employees that can opt to spend a portion of their shift responding to tweets. They're still getting paid their normal wage while they do this, and supposedly they're not provided with taking points, but their responses are universally positive. My guess is that it they were critical of Amazon while they're doing it then they probably won't be doing it much longer.

It is somewhat more likely that the employees are doing it for the gift card and paid day(s?) off instead of any particular exemplary loyalty and love for their employer.

So you really imagine a bunch of lowest paid blue collar workers came together, out of the goodness of their hearts, to help the richest man alive improve his company's public image?

I can. There are a lot of Amazon employees. Many are probably happy with their job and unhappy to be constantly told that they shouldn't be. I think that I would personally be annoyed by all the think pieces unilaterally claiming that the job I chose was a sucker's game and I'm too dumb to realize, especially since Amazon is distinctly better than average as warehouse jobs go

They chose to work at Amazon, and most people don't second guess their own decisions. If amazon is evil it would reflect poorly on them for deciding to work there.

And again, it's incredibly rare for major corporations to tell easily verifiable falsehoods. I can't imagine that Amazon would instruct these people to lie about working on the warehouse floor. It's too big of a risk to their reputation and corporate goodwill for a very small reward.

You-know-who's razor here...the simplest explanation is most likely correct.

I imagine... Not that.

If you read through the chain of tweets. There is one account that says "I'm Michelle", from a non-Michelle account.

If you read the actual article you'll find this is a common theme.