It seems like they’re using an enterprise account that has a bunch of sub accounts attached to it. It probably brings all replies and subtweets into a single feed that any of the “ambassadors” can have added to their queue to reply to.

Text-banking systems for political campaigns work like this, but those interactions are purely informational and aren’t intended to put a human face on anything. Applying it this way is. . . Very bizarre.

ahh, that makes more sense!