Re:Museum of Ice Cream Valued at $200M
by sushid on Thursday August 15, 2019 @04:08AM
(#20703447)
Call me cynical but this is a blatant cash grab. I had the misfortune of going to two of these "museums" with my gf and I can confidently say that once you've gone to one, you've gone to them all.
They really only have < 10 exhibits if you can call them that and they're herding you like cattle from one room to another to sell you junk at the end of the hall. For that price, almost any real museum is cheaper and infinitely better.
> "We created Figure8 to chart the future of how Millennials and Gen Z will want to spend their time. Over the past 3 years building Museum of Ice Cream, we have learned so much from our guests and gained endless insight. Globalization and technology have made the world smaller, yet people are more lonely than ever," said Maryellis Bunn, 27-year-old Co-Founder of Figure8 and Museum of Ice Cream. "I want to inspire people around the world with what I call experiums, emotional and transformative moments and spaces for people to reconnect with themselves and those around them."
> "Museum of Ice Cream receives an overwhelming amount of requests from companies asking us to design branded experiums for them," said Manish Vora, Co-Founder of Figure8. "Now we can answer this need and more. Figure8 will expand internationally, rolling out a new Museum of Ice Cream location each quarter while also launching new Figure8 brands and working on commissioned special projects."
Re:Museum of Ice Cream Valued at $200M
by rolltiide on Thursday August 15, 2019 @02:55AM
(#20703158)
Its so awesome that they were able to secure those prime real estate spots in Manhattan and San Francisco to begin with!
Maybe they’ll buy Candytopia right across the street from the SF spot.
Experience museums are so charming. I hear Gen Z is even going back to malls because stores are making experiences intended to be shared on social media.
Re:Museum of Ice Cream Valued at $200M
by warent on Thursday August 15, 2019 @03:36AM
(#20703321)
This is what I'm really excited about with the future of shopping. No more lazy, minimal effort shops that focus their resources on rudely getting in your face with obnoxious ads that you have no choice but to consume. Stores that behave like that these days go bankrupt due to superior online stores.
Now, in-person shops actually have to be a special experience. That's the economy we live in.
They really only have < 10 exhibits if you can call them that and they're herding you like cattle from one room to another to sell you junk at the end of the hall. For that price, almost any real museum is cheaper and infinitely better.
That sounds a lot like the World of Coke in Atlanta.
I also found another article about Figure8 that has some quotes: https://www.finanzen.ch/nachrichten/aktien/museum-of-ice-cre...
> "We created Figure8 to chart the future of how Millennials and Gen Z will want to spend their time. Over the past 3 years building Museum of Ice Cream, we have learned so much from our guests and gained endless insight. Globalization and technology have made the world smaller, yet people are more lonely than ever," said Maryellis Bunn, 27-year-old Co-Founder of Figure8 and Museum of Ice Cream. "I want to inspire people around the world with what I call experiums, emotional and transformative moments and spaces for people to reconnect with themselves and those around them."
> "Museum of Ice Cream receives an overwhelming amount of requests from companies asking us to design branded experiums for them," said Manish Vora, Co-Founder of Figure8. "Now we can answer this need and more. Figure8 will expand internationally, rolling out a new Museum of Ice Cream location each quarter while also launching new Figure8 brands and working on commissioned special projects."
Maybe they’ll buy Candytopia right across the street from the SF spot.
Experience museums are so charming. I hear Gen Z is even going back to malls because stores are making experiences intended to be shared on social media.
Now, in-person shops actually have to be a special experience. That's the economy we live in.
"Hey, let's go to the Museum of Ice Cream so that we can see non-ice-cream-related things."
"I Can Explain: Cash Rules Everything Around Me."