The lane keepong assistant was part of the base package when I bought mine. Hyundai added a lot of safety features to the base package or comparatively cheap extra packs to differentiate the car.

Unfortunately I couldn't get the advanced cruise control because I ordered mine with manual transmission. And the emergency braking feature acts weird on my car. It emits a warning signal if it detects a car in front lomg before it brakes but I find that to be pretty hit or miss.