I'm sitting in a very similar situation.The company I work for provides relatively basic service, however the operational( we are brokers) model is challenging. We have tons of reports and dashboards measuring things from A to Z, sometimes it feels like we are some sort of analytics company. While some metrics are useful and help steer the ship either way,the rest simply becomes noise. Also a lot of data is not being interpreted correctly because of lack of statistics/math skills within the company.