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A comment on Verizon to Sell Tumblr to Automattic. Parent comment

Re:Verizon to Sell Tumblr to Automattic by fooey on Monday August 12, 2019 @04:51PM (#20679863)
They only paid $20 million.

Buying a brand name and some domain relevant developers for that little is probably a good deal.

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Re:Verizon to Sell Tumblr to Automattic by tptacek on Monday August 12, 2019 @06:57PM (#20680997)
They paid something closer to $3MM according to Dan Primack (but also took on the employee payroll).
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Re:Verizon to Sell Tumblr to Automattic by echelon on Tuesday August 13, 2019 @03:16AM (#20683507)
What a steal!

Talent, a brand, and eyeballs. Even if the ship can't be turned around in the end, presumably all the new hires are top notch.

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Re:Verizon to Sell Tumblr to Automattic by rchaud on Monday August 12, 2019 @06:49PM (#20680930)
wow, that's less than the $35m MySpace went for in 2011, amd it could be argued that MS was even more of a ghost town then than Tumblr is today.
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