> What counts as a trick? Roughly, it's something done with contempt for the audience. For example, the guys designing Ferraris in the 1950s were probably designing cars that they themselves admired. Whereas I suspect over at General Motors the marketing people are telling the designers, "Most people who buy SUVs do it to seem manly, not to drive off-road. So don't worry about the suspension; just make that sucker as big and tough-looking as you can." -- http://www.paulgraham.com/goodart.html
The original versions of the Fiat 500 itself, the Morris Mini, the Beetle, and the 2CV would disagree. Ok, you might have a point on the 2CV, but it's owners loved it.
In cars there is a lot of hidden value in buying popular models.
As an environmentalist this vehicle goes against my ethics. It exists to allow them to sell more pollutant vehicles in California. It's all sizzle and no steak. There are better EVs out there. Most car manufacturers will take customer feedback to incorporate into newer models. FCA is having none of that with the 500e. They aren't interested in customer feedback just government CAFE regs.
Lots of people want a small pickup like the Ranger (Toyota also followed along - compare sizes of the Tacoma of the 90s vs today - I suspect they all changed in size), but they can't buy one. It has something to do with CAFE rules, plus some weird calculation of area - so the larger the vehicles footprint, the more it'll pass or offset or something; I'm not sure how it works.
But something changed in the 1990s - and now we have this.