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Re:Analyzing the Facebook ads placed by the US presidential ... by ricefield on Saturday August 10, 2019 @11:10PM (#20665984)
From the article:

"Facebook allows you to select the location, age range, gender and ‘interests’ of your audience. Only people that fall into your target audience will see the sponsored ad. Specifying ‘interests’ indirectly affects the distribution of age, gender and location."

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