Let’s go with another example “freek a leek” a popular southern rap club song that never crossed over. He even admitted it. “Now I got to give a shout out to Seagrams Gin, cause I'm drinkin' it and they payin' me for it.”

This has been going on forever in hip hop.

https://www.theguardian.com/media/2005/jul/11/mondaymediasec...