From that page I can see that they created their own deep learning framework, their own AI conversational agents, their own data science platform, their own geospatial indexing system, their own web applications framework, etc. The list seems to go on and on and on.

Essentially they seem to be repeating whatever Google and Facebook are doing: but those are pure technology companies that serve two orders of magnitude more customers and have contributed building the web as we know it. Uber is a taxi company.