I also see this as a play for cloud marketshare, but if Github can nail the “simple yet good enough” UI standard for this CI service, it’ll win out hands-down over Azure, which would evolve to become the more niche product that does more for SME, enterprise and larger teams, perhaps. Win/win, especially if they’ve a migration strategy between the services. I just hope the free Azure DevOps plan (for open source) doesn’t go away now that this exists. The more cloud companies can do to lower the barrier of entry, the better. :)