I do ocean beach (richmond) to fidi (~7 miles) and vice-versa at rush hours and it's usually around $7-10. Up from $5-8 a few months ago.

Getting out of fidi at 5pm can sometimes be slow w/ pool (20+ min wait), especially if the driver gets stuck in traffic e.g. on bush leading to market because of some rando accident on 101. Taking an uber at any other time or location has mostly been fine for me (5 min wait times tops), and it's not that uncommon to have 5 min wait times even out of fidi at 5pm.