Calling the APC "the OA model" and conveniently forgetting to mention other options has been precisely the common publishers' rhetoric feeding deliberate public confusion in trying to identify OA with APC, which needless to say, helps their business objectives.
Not the current alternative, just one of many and not the best one: https://gitlab.com/publishing-reform/discussion/issues/96
Calling the APC "the OA model" and conveniently forgetting to mention other options has been precisely the common publishers' rhetoric feeding deliberate public confusion in trying to identify OA with APC, which needless to say, helps their business objectives.