It's usually companies or management/product folks paying for their product to have the peacock feathers. See also: flat/material redesigns not to improve usability—in fact it may make it worse—but to avoid "looking old", not because users complained or metrics look bad but because someone with a budget guesses maybe they might. Similar with choices to make fairly simple sites into heavy SPAs with questionable performance.

> It's because I've been trying very hard to understand what your contention is.

I appreciate it. Seriously!