I think OP's point, or at least my agreement, is how many often pretend the software industry is like other engineering industries and make such implications in their job titles.

There is still a lot of creative art and the more we stop pretending this isn't the case, the more people will be reasonable. There is still an high degree of technicality in the profession, but that doesn't mean its "engineering" -- you can be technical, not an engineer, and still respectable (heck, look at science in general). It's still a complex skill and makes lots of money for many businesses.