It would also happen within the same month if the EU and/or the US simply made it illegal to publish publicly funded research behind a paywall. All the content would disappear and the "industry" would reorganize. As a citizen the fact that this has still not been done is outrageous. Explaining that to the general population instead of pretending that this is something that's specific to the scientific community could be a way forward. It's simply a scandal that citizens are not allowed to read for free the research they paid to be performed.