Re:Yelp Is Replacing Restaurants’ Phone Numbers So Grubhub C...
by drucik on Tuesday August 06, 2019 @12:36PM
(#20626794)
In my experience audits done by big 4 are worth nothing. Irregularities are raised, and handled, unofficially, so when the report comes, everything is fine, everything’s legit.
That’s what you get when auditing companies also do consulting.
If Yelp's review algorithm has nothing to do with advertising spend then it should be fairly easy to have someone from PwC/Deloitte/E&Y look at the algorithm and issue a letter saying advertising spend isn't a factor. I'd give a lot more weight to a third-party review than I do the Buzzfeed article (not Buzzfeed News) and academic study on the ethics and incentives behind review fraud that Yelp has cited.