Firstly, avoid leaking memory (including objects like images and DOM nodes) in JavaScript. Leaking memory here means retaining a reference beyond the end of the object's use. The garbage collector only collects memory which is no longer referenced; it does not attempt to analyse when a reference is no longer used.

Secondly, avoid including unnecessary resources. Many web pages include many libraries which are then mostly unused. Some packaging tools can help eliminate such unused code.

A memory profiler helps in both cases: it detects leaks, and it measures the cost of resources, allowing you to make educated decisions about their inclusion.